10033632### “The Only Newspaper in the World That Cares Anything about Itawamba County!”

If I had to choose between The New York Times and The Itawamba County Times, I would pick my parents’ weekly newspaper.

Before I visit Mantachie, Miss., my mother starts saving The Times. If I am there on a Wednesday, we have a quiet competition to see who will get the ICT out of the mailbox.

The New York Times consistently fails to report stories The Itawamba County Times covers. The ICT does a superior job with births, birthdays, school awards, graduations, weddings, anniversaries, retirements, church news and local mischief.

The NYT is not as good with high school basketball. In the ICT, Sam Farris wrote about the buzzer beater in the Mantachie Lady Mustangs’ thrilling 56-55 win over the Mooreville Troopers. (Full disclosure: my cousin Jan’s husband Jeff is mayor of Mantachie.)

Wagster caught the pass in stride and took three dribbles and in an act of heroism had the presence of mind not to go try for a layup but to stop, pull up, and take the three. The ball left the junior forward’s hand and in mid-trip the horn sounded throughout the building, but all eyes were on the ball that was seemingly hanging in the air. Wagster’s shot fell and the roof nearly blew off of the Mustang Corral. Players were jumping up and down, fans were cheering, and one very proud mother was beaming with pride as tears of joy fell at what her daughter had just done.

Anna’s mom cried again when she cut out the story for the scrapbook.

Mrs. Sumner’s “Charleston Place News” keeps readers informed on the goings-on at the assisted living residence. Jo Ann writes, “The main problem with most at our facility is one of the residents referred to as Mr. Arthur.” I assume she means arthritis. If there actually is a Mr. Arthur, I hope no one reads her column to him.

Mrs. Dobbs writes the “Mantachie Talker,” which shares the good deeds of citizens like the group from Tombigbee Baptist Church “bringing two months of wood for my fireplace” and Eddy “picking up my medicine at Walmart.” Edna has been through a lot. She suggests, “Use a different caregiver after each stroke so as not to overdo one child.” (Maybe she needs to use a different doctor to keep her from having another stroke.)

In a small-town newspaper your classified ads cannot lie. Under “House for Rent” the description is, “House is very nice.” Bobby knows that if he writes “Exceptional house with exquisite master bedroom overlooking lake,” his friends will laugh at him.

The “Church Page” lists the starting times for Sunday school, worship and Wednesday night services for 123 congregations — 64 of which are Baptist — along with a devotional and Bible Trivia.

The winning entries in the Annual Coloring Contest are printed in full color. Madi Daugherty of Fulton won the four-and-under category. Her work is suspiciously good for a four-year-old.

Terry Allen and Brandon Isbell were arrested for breaking in to Gum Church of Christ. They allegedly took sound equipment, heaters, televisions, a coffee pot and toilet paper. If they had realized it would be listed in the newspaper, they might have skipped that last item.

The ICT’s “Law Enforcement Reports” are addictive even to an outsider. Each entry is a chapter title in a mystery — though you need someone from Itawamba to tell you the stories behind these entries.

These three, for instance, leave questions unanswered:
“Suspicious activity, Hwy. 178 West”
“Disturbance, Sunset Dr”
“Scam, Shiloh Rd”

This could be an embarrassing 911 call to make: “Vehicle stuck in field, Dobbs Rd”

Should this be against the law? “Contributing to a minor, Ryan Rd”

What does this mean? “Secure landing zone, Sandy Springs Rd”

You might think this could be cleared up before the police arrive: “Livestock in the road, Estes Morrow Rd”

You hope this call was from a police officer’s spouse: “Request to speak with officer, Van Buren Rd”

Big city newspapers are landing on fewer driveways each day, but the press is thriving in small towns. While the daily papers are closing up shop, 8,000 weekly newspapers are going strong. 23,434 people live in Itawamba County. The ICT has 28,685 readers.

Sandra Newton, the office manager, says the difference between her paper and the big daily newspapers is that “We know the people we’re writing about.” Weekly newspapers are part of the community they serve. They tell the stories of people whose stories are not going to be told anywhere else. The ICT proclaims, “Your story is our story.”

Churches should remember this. People love to predict that mega churches will soon swallow up small local churches, but rather than compete to have the biggest, most entertaining church, local churches should tell the story of the people who live next door. The church is there to care for those who are not going to be cared for anywhere else. Our churches need to say, “Your story is our story.” BT

Brett Younger is associate professor of preaching at Mercer University’s McAfee School of Theology.